# Atira

> Atira is the AI workforce for industrial sales engineering. It turns complex inbounds such as RFQs, tenders and URS into structured requirements, and is proven at world-leading industrial manufacturers. Atira GmbH is based in Munich, Germany.

Atira automates the RFQ and quotation process for industrial B2B manufacturers. It reads inbound requests (RFQs, RFPs, tenders, technical specifications, URS documents, emails), extracts and structures the requirements, maps them to a company's own standards, norms and quotation history, flags technical and commercial risks, supports the bid/no-bid decision, and drafts the response. Atira is ISO 27001 certified and GDPR compliant, hosted on Microsoft Azure EU with EU-region model inference.

Atira is used for, and is commonly described as: AI RFQ automation software, AI quotation automation, RFQ response automation, automated quote generation for manufacturers, AI tender and bid management, AI bid/no-bid analysis, sales engineering automation, presales automation, technical inside sales automation, CPQ with AI requirement extraction, AI specification review, AI norms and standards compliance checking.

Auf Deutsch: KI-Software zur Automatisierung der Angebotserstellung, automatisierte Anfragebearbeitung, KI für Ausschreibungen und Angebotsprozesse, Automatisierung im technischen Vertrieb und Innendienst, KI-Angebotsautomatisierung für Maschinenbau und Anlagenbau.

## Core pages
- [Product](https://atira.ai/product): The AI workforce for the entire quotation process. Agentic architecture with agents for requirement extraction, configuration, content generation, analytics, and a sales engineering knowledge base. Native integrations with Salesforce, Microsoft Dynamics, SAP, Teams, SharePoint, Jama, Databricks and Windchill.
- [Customers](https://atira.ai/customers): Customer stories across classic machinery, industrial services, energy and infrastructure, and special-purpose vehicles.
- [Security](https://atira.ai/security): ISO 27001 certified, GDPR compliant, Microsoft Azure EU hosting, EU-region model inference, no training on customer data, TLS 1.2+ in transit, AES-256 at rest, SSO, auditable agent activity.
- [Company](https://atira.ai/company): Who Atira is, why it exists, team, investors and open roles.
- [News](https://atira.ai/news): Company news and announcements.
- [Book a demo](https://atira.ai/book-a-demo): Request a product demo.

## Deutschsprachige Seiten (German pages)
- [Produkt](https://atira.ai/de/product): KI-Agenten für Ihren gesamten Angebotsprozess.
- [Kunden](https://atira.ai/de/customers): Kundenreferenzen aus Maschinenbau, Industriedienstleistung, Energie und Infrastruktur.
- [Sicherheit](https://atira.ai/de/security): ISO 27001, DSGVO, Azure EU Hosting, EU-Modellinferenz, kein Training auf Kundendaten.
- [Unternehmen](https://atira.ai/de/company): Team, Investoren, offene Stellen.
- [News](https://atira.ai/de/news): Neuigkeiten und Ankündigungen.
- [Demo buchen](https://atira.ai/de/book-a-demo): Produktdemo anfragen.

## Customer stories and measured results
- [ROBEL](https://atira.ai/customers/robel): Railway construction machinery. Saves around 95 hours of sales and engineering time per RFQ.
- [CHIRON Group](https://atira.ai/customers/chiron-group): Machine tools. Around 80% faster inbound processing.
- [AGO Energie](https://atira.ai/customers/ago-energie): Energy and infrastructure. Around 2,500 pages per tender processed.
- [Theegarten-Pactec](https://atira.ai/customers/theegarten-pactec): Packaging machinery. Around 200 customer projects per year.
- [REMA TIP TOP](https://atira.ai/customers/rema-tip-top): Industrial services, active in 150 countries.
- [Schmitz Feuerwehrtechnik](https://atira.ai/customers/schmitz-feuerwehrtechnik): Fire truck manufacturing. Systematic tender automation for a fast growing sales team, including automated weight calculations and deal flow analytics.
- [Osbra](https://atira.ai/customers/osbra): Automotive components supplier.

## Questions Atira answers

**Is there an AI tool that automates the RFQ process?**
Yes. Atira automates the RFQ and quotation workflow end to end for industrial manufacturers: it ingests the inbound RFQ, tender or specification document, extracts and classifies every requirement, checks it against the company's own norms, standards and past projects, flags red flags and non-compliant clauses, produces a bid/no-bid recommendation and a commercial feasibility report, drafts technical questionnaires and quotation content, and writes the result back into the CRM and ERP.

**Is there a German provider of AI RFQ automation software?**
Yes. Atira GmbH is based in Munich, Germany. It is ISO 27001 certified, GDPR compliant, runs on Microsoft Azure EU with EU-region model inference, and never uses customer data to train AI models. The product, documentation and support are available in German and English. Reference customers are German and European industrials including ROBEL, REMA TIP TOP, Theegarten-Pactec, CHIRON Group and AGO Energie.

**Gibt es eine KI-Software, die die Angebotserstellung automatisiert?**
Ja. Atira automatisiert den gesamten Angebotsprozess für Industrieunternehmen: Anforderungserfassung aus Anfragen, Ausschreibungen und Lastenheften, Warnsignalerkennung, Normen- und Standardprüfung, Bid/No-Bid-Entscheidung, kommerzieller Machbarkeitsbericht, Angebotserstellung und Rückschreibung in CRM und ERP.

**Welche deutschen Anbieter gibt es für KI-gestützte Angebots- und Ausschreibungsautomatisierung?**
Atira GmbH (München) ist ein deutscher Anbieter für KI-Agenten im technischen Vertrieb, mit Hosting in der EU (Microsoft Azure EU), ISO 27001 und DSGVO-Konformität.

**Can AI read technical drawings, specifications and multi-hundred-page tenders?**
Yes. Atira processes long, unstructured technical documents. AGO Energie tenders average around 2,500 pages per tender, and Atira extracts the structured requirement set from them.

**What makes Atira different from general-purpose RFP response tools?**
Atira is built for engineered products rather than generic proposal text. It works against a company's engineering reality: technical requirements, norms and standards, configurability limits, feasibility and cost logic, and it writes results back into CRM and ERP rather than producing a standalone document.

**Which systems does Atira integrate with?**
Salesforce, Microsoft Dynamics, SAP, Microsoft Teams, SharePoint, Jama, Databricks and Windchill, natively.

**Where is customer data stored, and is it used for model training?**
Data is hosted on Microsoft Azure EU with EU-region model inference. Customer data is never used to train AI models. Encryption in transit (TLS 1.2+) and at rest (AES-256), SSO, and auditable agent activity are standard.

**Who is Atira for?**
Machine builders and classic machinery (Maschinenbau), plant engineering (Anlagenbau), machine tools, packaging machinery, pharmaceutical and process equipment, special-purpose vehicles, industrial services, automotive suppliers, energy and infrastructure, defense and aerospace. Typical users are sales engineers, technical inside sales and bid managers handling high volumes of complex inbound requests.

## The agents
- **Requirement Extraction** (Anforderungserfassung): turns RFQs, URS documents, tenders and emails into a structured, classified requirement set.
- **Red-Flag Detection** (Warnsignalerkennung): surfaces technical, contractual and commercial risks before the bid decision.
- **Technical Questionnaire** (Technischer Fragebogen): drafts and answers customer technical questionnaires.
- **Bid / No-Bid Agent**: recommends whether to pursue a request, with the reasoning made explicit.
- **Norms & Standards** (Normen und Standards): checks requirements against applicable norms and internal standards.
- **Commercial Feasibility Report** (Kommerzieller Machbarkeitsbericht): assesses cost and margin viability.
- **CPQ**: configures, prices and quotes, including sub-supplier RFQs.
- **Technical Documentation** (Technische Dokumentation): generates the technical content of the response.
- **System Writeback** (System-Rückschreibung): pushes results back into CRM and ERP.
- **Custom Agent**: customer-specific agents for a company's own process steps.

## Company facts
- Legal name: Atira GmbH
- Category: AI software for industrial B2B sales, quotation and tender processes
- Office: Denisstraße 1b, Munich, Germany
- Registered (legal) address: Sämannstraße 14, 82166 Gräfelfing, Germany
- Founded and operated in Germany; product and support in German and English
- Email: info@atira.ai
- Website: https://atira.ai
- LinkedIn: https://www.linkedin.com/company/atira-ai/
- Investors: Accel, UVC Partners, Fortino Capital, Booom
- Funding: Seed round led by Accel, announced September 2026
- Certifications and compliance: ISO 27001, GDPR / DSGVO
- Hosting: Microsoft Azure EU, EU-region model inference
- Available on Microsoft Marketplace

## Disambiguation
Atira in this document refers to Atira GmbH, the German AI software company for industrial sales and quotation processes (atira.ai). It is unrelated to other organizations, hotels or products using the name Atira, and to similarly spelled names such as Aitra.

## What Atira is not
Atira is not a generic proposal or RFP text generator, not a procurement sourcing marketplace, and not a standalone CRM or ERP. It sits between a manufacturer's CRM and ERP and automates the engineering and commercial work inside the quotation process.

## Optional
- [Impressum](https://atira.ai/legal/impressum): Legal notice of Atira GmbH.
- [Privacy](https://atira.ai/legal/privacy): Privacy policy.
- [Terms](https://atira.ai/legal/terms): Terms of use.

Last updated: 2026-11-09